Film can be back-projected, video can be front-projected, and both were being done for years prior to McLuhan's own technologically static projections. As is the case with most dichotomies, it takes only a few counterexamples to reveal the wobbliness of the split. 1 But then he extends his observation to what are ultimately untenable claims about differing levels of cognitive and emotional involvement in each. Reading his distinction between light on media, like film, and light through media, like television, he appears to have captured a fundamental aspect organizing screen technologies, namely projection versus emission. You can always rely on Marshall McLuhan to supply memorably pithy aphorisms about media culture, even if his logic soon crumbles apart in your fingers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |